Diversity: We value and embrace our members and their diverse breeding programs

Transparency: We value the importance of transparency in our database, our vision, communication, and goals

Honesty and Integrity: We believe that solid relationships are based on honesty and integrity, and those relationships are imperative to any successful endeavor

Family: We value programs and activities that encourage and support family-based ranches, farms, and homesteads

Accountability: We believe it is essential for individuals to take ownership of their words, actions, and decisions

Customer service: We are committed to treating our members like valued customers, and encourage our breeding members to treat their customers professionally